5 Creative Uses for Digital Signage Technology in Hotels
Your appetite for digital signage technology among hotel operators is increasing. Market intelligence from IHS iSuppli recording reported how the hospitality sector was among the top three market destinations for digital signage displays this year. This is a trend that is expected to continue through 2012 with wayfinding applications at the forefront on digital signage content.
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Wayfinding is fantastic to determine in hotels. It saves guests serious amounts of minimizes disruption to non-reception staff going about their daily duties. Industry analysts declare that these factors alone help digital signage in hotels achieve strong ROI.
But as smartphone apps get smarter, and much more wayfinding software comes onto the market - Google's Glass as an example might help guests navigate their way around expensive hotels with no guest ever the need to consider a wayfinding screen or map - it is a use that could soon become lost without purpose.
What then for anyone LCD screens you've committed to? Would they hang inside your lobby mimicking broken TV screens?
Listed here are five alternative uses, which offer strong ROI potential, through better customer engagement:
1. Multi-language content:Service international guests within their home language. Multi-language digital signage content served via a touchscreen LCD unit can help you guests of all nationalities access hotel concierge services, make hotel restaurant reservations or simply just help them get used to their surroundings. It'll keep your staff time dealing with guest inquiries in languages that they may not be familiar. rocketnews
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2. Hotel restaurant reservations:Assembled engaging digital prepared to promote your hotel restaurant. It is rarely confirmed that guests will dine together with you. By keeping your own restaurant the main attraction however you will likely gain more dining guests - along with an instantaneous translation to higher hotel restaurant sales.
3. Local area promotion: Collaborate with local event organizers, shops and repair providers to promote themselves to your guests through content on your screens. You'll basically be selling ad' space that can prove lucrative for parties involved.
4. Guest-Only loyalty rewards: Make guest-only loyalty rewards available through exclusive hotel content. You may need an interactive touchscreen, and the ability to present purports to guests via digital signage software.
5. Wedding venue promotion: Are you guilty of your hotel available as a wedding venue? If you do, why don't you capture the eye of potential couples employing a digital signage screen to advertise the services you receive. An interactive touchscreen works best. Content could be both informational and interactive. For instance, you could present all of them with a space planner, list of guests builder and availability calendar.